Crispy Veggies 
Wonton Strips 
Dried fruit & nut 
Tortilla Strips 
Cheese Crisps 
Croutons 
The Tortilla Strip Effect: Texture, Value, Versatility
A high-performing crunchy topping with above-average growth and measurable menu value.
Tortilla strips are outperforming the average ingredient on menu growth—and they’re widely accepted across regions and segments. Operators lean on them to add craveable crunch, Southwest/Mex flavor cues, and visual appeal without changing the core dish.
Menu Signals
- +4% menu growth over the last 4 years
- +2% projected growth over the next 4 years
- Most common in fast casual + casual dining
- Strong presence at regional chains
- Broad national acceptance
Trending hard on menus
Diners want crispy + crunchy contrast, and operators are building more multi-texture dishes.
Menu Availability
What’s driving the trend?
Texture is a “menu megatrend”
Menu developers are emphasizing crunch, crispiness, and multi-sensory eating—often inspired by social content and sound-worthy foods. Tortilla strips are a simple, familiar way to add that textural contrast.
Built-in affinity with Southwest/Mexican menu cues
Tortilla strips pair naturally with lime, chili, cilantro, salsa, avocado, corn, beans, and smoky proteins.
Operational simplicity + consistent finish
Tortilla strips work as a topper, mix-in, or crunchy layer—easy to portion, easy to cross-utilize across multiple menu categories, and consistent in every bite.
Can support a higher price point
when included in menu items—especially in:
Appetizers, soups & chili
Cold sandwiches
Appetizer salads
Combo/multi-protein items
Burgers
Tortilla Strips Add Value Across Menu Items
Top items with Tortilla Strips and their price impact
Chef’s Tricks
Pro tips for using strips inelevated applications
Use strips as a plating “nest” under protein
Lightly crush and use as a finishing sprinkle (like a crunchy seasoning)
Pair with creamy elements (avocado, crema, queso, ranch) for maximum contrast