Article

Tortilla Strips Everywhere. The Crunch That Keeps Trending.

Consistent year-round social buzz is showing up far beyond “tortilla soup,” from breakfast burritos to Lebanese flavors, burgers, and seafood dishes.

Tortilla strips are having a steady, growing moment on social. They’re mentioned consistently throughout the year and popping up in more unexpected places over time. 

What started as a classic topper for tortilla soup

is now a flexible “crunch layer” chefs are using across cuisines and dayparts: 

Breakfast Burritos

Mexican Plates

Lebanese Inspired Plates

Cheeseburgers

Tuna Dishes

Neiman Marcus Northpark’s Tortilla Soup

This quick report highlights the most interesting ways tortilla strips are being used right now. 

Trend of mentions & engagement 

N= 2K Total Posts  | Date 11/1/2023-10/31/2025  | Total Engagements 113K 

Trend of mentions & engagement 

1. Breakfast Burrito 
   https://www.instagram.com/p/C5WdA2-PIet/
2. Mexican & Lebanese Cheeseburger 
   https://www.instagram.com/reel/DDx7YDnSTje/
3. Forage & Feat Tuna 
   https://www.tiktok.com/@checkers_sa/video/7517232366998342918
4. Neiman Marcus’ Northpark Tortilla Soup 
   https://www.instagram.com/reel/DPt8XmrgFdR/

Top terms, emojis and hashtags

Insight/Thought Starter: Soups are most associated with tortilla strips, but Mexican and BBQ cuisines are also highlighted for use in tacos, sandwiches, chilis, and burgers.

Top Terms

Top Emojis

Top Hashtags

Other Top Engagement Posts

Insight/Thought Starter: Chicken tortilla soup recipes are often highlighted as well as salads and BBQ and Mexican cuisine.